Resume

Summary #

To show that I am current with the kids these days, I let Gemini summarize my experience:

I am a technically proficient SEO leader adept at driving organic growth through strategic website optimization.

My background in leading and mentoring teams, combined with a deep understanding of search engine algorithms and best practices, allows me to effectively bridge the gap between technical development and marketing strategies.

I excel at analyzing website performance data, identifying areas for improvement, and implementing solutions that enhance user experience and search engine visibility.

I leverage my Python skills to further enhance data analysis and streamline SEO processes.

Education #

Bachelor of Science - Indiana Wesleyan University #

Degree | Marketing #

Minor | Writing

Professional Experience #

Associate Director - Publicis Health Media #

Duties #

• Help develop and advocate for a team of direct reports
• Coordinate across teams to promote a holistic view of search
• Maintain and create new tools leveraging Python and SQL that help automate data collection
• Act as primary Technical SEO point of contact for more than 40 stakeholders
• Keep Internal and External teams informed of relevant changes in the search landscape

Selected Wins #

• Helped clients complete three enterprise CMS migrations across a portfolio of more than 100 sites
• Recommended performance optimizations that reduced Cost Per Client Acquisition from $200 to less than $50
• Lead the effort to modernize reporting through automation
• Wrote and presented a perspective on AI Optimization that was used as a source for PHM Disrupters 2025

SEO Specialist - Console And Associates #

Duties #

• Manage the technical and content SEO strategies for law firm
• Conduct outreach on behalf of firm to identify promotion opportunities
• Acted as project coordinator with freelancers and external firms

Selected Wins #

• Helped law firm complete rapid, unplanned re-branding
• Created a reporting and lead monitoring framework to identify trends and adapt promotion strategy
• Identified efficiencies in marketing tools that reduced wasteful spending by more than 30%
• Improved lead generation by more than 20% year over year

Senior SEO Associate - Trinity Insight #

Duties #

• Act as SEO Generalist for clients in the eCommerce, Finance, and Small Business space
• Create and stick to both content and technical optimization timelines
• Perform comprehensive content, technical, and user experience audits and make recommendations
• Conduct public relations on behalf of my clients

Selected Wins #

• Had client nominated for a “40 under 40” award in their local business journal
• Implemented content and technical recommendations on an ecommerce website that improved holiday sales by 20% year over year, and doubled their organic traffic
• Led agency adoption of Datastudio (Now Looker Studio) for standardized reporting

Assistant Store Manager - Walmart #

Duties #

• Manage a team of more than 150 associates
• Create the schedules for both cashiers and receiving to ensure coverage and limit overtime costs
• Oversee day-to-day operations for a $100 Million+ Super Center
• Maintain inventory to meet customer demand without contributing to long-term overhead or waste

Sales Associate - NTX Wireless #

Duties #

• Assist customers in upgrading or purchasing new Verizon service
• Help resolve billing issues, answer questions, and address concerns
• Provide limited technical support to reduce customer frustration

Store Manager - TCC Wireless #

Duties #

• Manage and operate a small Verizon Wireless Retailer
• Maintain inventory to meet consumer demand without adding to overhead
• Assist customers in managing their Verizon Wireless service
• Mediate disputes and address concerns
• Implement strategies to maximize the profitability of store location
• Proactively monitor store costs, revenue, and liability and keep leadership informed before anything became a problem