Professional Summary

Strategic Director of Technical Strategy with a specialized focus on technical SEO, data engineering, and the integration of AI-driven solutions. Expert at leveraging Python, PySpark, and cloud data environments to build scalable search architectures. Committed to leading organizations through the AI era.

Experience

Director, Technical Strategy

Publicis Health Media | Philadelphia, PA
Late 2025 – Present
  • Architecting roadmap to integrate AI/ML into organic search strategies.
  • Developing custom Python tools & PySpark pipelines in Databricks for automated analysis.
  • Leading transition to AI-first search environments & automated funnel optimization.
  • Engineered sophisticated integrations (GSC + GA4) for predictive insights.

Associate Director, Technical SEO

Publicis Health Media
July 2019 – Late 2025
  • Technical lead for 94+ domains, optimized architecture & Core Web Vitals.
  • Achieved 31% increase in organic traffic across portfolio in 6 months.
  • Reduced average CPC by 55% via technical speed optimizations.
  • Reduced CAC by over 75% (from $200 to <$50).< /li>
  • Managed direct reports & contributed to DEI council.

SEO Specialist

Console And Associates | Marlton, NJ
November 2017 – June 2019
  • Created automated reporting framework for KPI visualization.
  • Increased organic visibility & boosted leads by 20% YoY.
  • Managed internal/external teams during rebranding.

Senior SEO Associate

Trinity Insight | Philadelphia, PA
August 2014 – November 2017
  • Primary specialist for retail & financial clients executing onsite/offsite SEO.

Education

Bachelor of Science in Marketing

Indiana Wesleyan University
Minor in Writing